Certificate in Digital Marketing Course
While going through our course structure in digital marketing certificate you may come across the thought in your mind that why should you do this. It may occur to you very often that what are the uses of online marketing training these days. The answer is quite simple. Digital marketing course is one of the most important courses right now for people who want to make it big in the marketing world. Almost everyone is going online now and that is why it is rather a better option to open your mind to online marketing rather than the traditional form of marketing. In the current situation of the whole world everyone is more used to online ads. There lies the importance of a certificate in digital marketing. That is the reason why we have included different useful modules in our certification in digital marketing so that it can help you to build your future in a better way.
Certified by GoDaddy Academy
60-80 Hours Course Duration
Platform Online LMS
Digital Marketing Course Overview
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Search Engine Optimisation (SEO)
SEO is the first module of our digital marketing course which is considered to be the most important one on the list. Whenever we search for something on Google, we get a lot of websites listed there to give us the solution we are looking for. Search engine optimization in your website can make your website rank first in Google so that it can pop up in the first place whenever someone searches the topic of your website. So we have included this in our course material.
Introduction to Search Engine Optimization (SEO)
On-page Optimization
Off-page Optimization
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Social Media Marketing (SMM)
Currently, most brands try to increase their online visibility through Social Media Marketing procedures. They prefer Facebook, Instagram, and LinkedIn as the medium to reach up to their potential customers. If you learn Social Media Marketing properly then you can help these companies to create their brand identity through different social media platforms. That is the reason why we have included this in our digital marketing certification course.
Fundamentals of Social Media Marketing
Nature of each Social Media Platform and Audience Characteristics
Resources and efforts needed by a company
When should you Outsource
Measure Social Media Marketing ROI
Social Media Marketing Tools
Campaign Management
Inventory Management
Social Media Marketing Execution Strategy
Social Media Marketing Execution needs
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Facebook Marketing
Facebook Organic and Paid Marketing
Facebook Page Creation
Setting up the Brand Page Based on Business
Facebook Post Creation
Best Practices of Posting
Setting Auto Responses in Inbox
Integrate a Chatbot with Facebook Messenger
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Facebook Ads
Types of Facebook Campaigns
Campaign Planning
Creating Facebook Ad Campaign
Remarketing Campaigns on Facebook
Facebook Ad and different Campaigns
Choosing correct Marketing Objective for a Campaign
Facebook Traffic Campaign
Facebook Leads Campaign
Facebook Conversion Campaign
FB pixel Implementation
Remarketing Campaigns
Case Study
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Instagram Marketing
Introduction to Instagram
Instagram Personal and Professional Account
Business Account Setup
Best practices of organic Instagram Promotions
Check the Insights
Post promotion on Instagram
Case study
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LinkedIn Marketing
Introduction to LinkedIn
Paid and Organic Promotions on LinkedIn
Company Page Creation
Post on LinkedIn
Best practices
LinkedIn Sales Navigator
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LinkedIn Ads
LinkedIn Ad Account
Types of LinkedIn Campaign
LinkedIn Ad Traffic Campaign
LinkedIn Lead ads Campaign
LinkedIn Website Conversion Campaign
Campaign Performance
Case Study Discussion
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Search Engine Marketing (SEM)
Search Engine Marketing is all about going through the Pay per Click procedure. Whenever we get to see a relevant ad on a particular website we tend to click on it. And when a customer clicks on that add the website owner is supposed to get a particular amount of money as commission. In our online digital marketing course, we have included this in our course certificate in digital marketing so that you can learn how to be a pro at search engine marketing.
Introduction to Google Ads/ PPC
Basics of Google Ads
Optimizing Ads Account
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Content Development
The next important thing in the digital marketing course is to learn how to develop content for your website or blog. At first, you have to select a niche and then you need to plan the content before starting to write it. There are certain steps to learn how to develop useful content and that is included in this course.
Content Planning (Writing Skills)
Content Writing (Development)
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Email Marketing
Almost all of us regularly receive some promotional emails from different companies and all of these are the component of email marketing. In this process, you have to create a separate email list according to the segmentation of your potential customer and then send a relevant email to them to take them through the sales funnel. Currently, it is one of the most efficient ways of online marketing course.
Introduction to Email Marketing
Email Campaign Setup
Email Marketing using GoDaddy
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Graphic Designing
If you develop content without any illustration or email then it will look boring. Isn't it? So we are here to teach you graphic designing so that you can develop engaging content. We have included Adobe Illustrator and Adobe Photoshop in this certification in digital marketing course.
Adobe Illustrator Basics
Adobe Photoshop Basics
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Graphic Designing
If you develop content without any illustration or email then it will look boring. Isn't it? So we are here to teach you graphic designing so that you can develop engaging content. We have included Adobe Illustrator and Adobe Photoshop in this certification in digital marketing course.
Adobe Illustrator Basics
Adobe Photoshop Basics
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WordPress Development and Management
WordPress is the most popular blogging platform right now. So you will learn all the technical aspects of WordPress so that you can develop a WordPress website for your client and manage them effectively. It is a very useful module in the certification in digital marketing.
Creating Wordpress Pages and Posts
Formatting Wordpress Text
Publishing and Scheduling Posts
Adding Images, Audio, and Video
Bulk Editing Posts and Pages
Customizing Themes and Menus
Using Widgets on Wordpress
Extending WordPress with Plugins
Editing User Profiles
Getting New Readers
Configuring Wordpress Settings
Keeping Wordpress Up to Date and Secure
Manage Wordpress
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Google AdSense
This course includes the technical details of the Google AdSense procedure so that you can incorporate ads in your blog and grow your career accordingly. So it is there in the certificate in digital marketing course.
Blog Monetization
Explaining Google Adsense
Setting up Google Adsense account and integration with the website
Best Practices for Maximum Returns
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Influencer Marketing
Some so many people can influence people to buy some product or avail a particular service. And if a brand uses this type of celebrity or influencer to market their business then it is called influencer marketing. Certain steps are required to be remembered while doing it and in this digital marketing certification course, you will get to know all of them.
Introduction to Influencer Marketing
Case Study
Best Practices
Business benefit from Influencers
Best Platforms for Starting Influencer Marketing
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Website Optimization
If you want your website to rank in Google then it is very important to optimize your site properly so that more and more people can reach up to you. It is a technical job to do and that type of online marketing training is given in our course. Our digital marketing certificate will give you an insight of website works.
Understanding Website Optimization
Understanding How Browsers Render Content
Measuring Website Performance
Optimizing Web Images
Optimizing Website Code
Minifying HTML, CSS, and JavaScript
Compressing Data with GZIP
Optimizing File Caching & Leveraging CDNs
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Design Optimization
Introduction to Web Design
Visual Aesthetics in Design
Website Content Optimization
Web Design Compatibility
Usability
Website Backend Optimization
Website Speed Optimization
Creating Responsive Websites & Apps
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Web Designing through Wordpress
Online Themes, Plugins and Widgets
WordPress Templates
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Blogging
Currently, blogging has become a booming career online and mostly WordPress is used to do that. We are here to help you to learn how to start a blogging career to earn some extra bucks. So it is an important topic now in digital marketing certification course.
Introduction to Blogging
Choosing Blogging Platform
Wordpress As A Blogging Platform - Its Pros and Cons
Wordpress account setup and buying domain
Creation of Wordpress Post
5 Step Plan to Succeed in Blogging
Role of analytics in Blogging
Wordpress Analytics
Self hosted WordPress Blog On Your Domain
Benefits of Self Hosted WordPress Blog
Google Analytics
Blogging Best Practices
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Affiliate Marketing
Affiliate marketing has gained a lot of popularity these days because of several E-Commerce websites in the market. In affiliate marketing, you can include affiliate links of some particular products in your blog post so that you can get a commission when someone buys it. There are certain ways to include the links though and those are taught in this online digital marketing course.
Introduction to Affiliate Marketing
Benefits of Affiliate Marketing
Amazon Affiliate Program
Amazon Affiliate Program Account setup and integration with the website
Various types of Affiliate Programs
Choosing right Affiliate Network
Introduction to Affiliate Marketer Journey
Affiliate Marketing Monetization
Role of Social Media Marketing in Affiliate Marketing
Affiliate Marketing Program Creation
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E-Commerce Marketing
E-commerce websites are quite effective these days for online shopping. But there are certain factors that you have to understand if you want to start marketing your product through an e-commerce platform. You will get a lot of help with this in this online marketing training.
Introduction to eCommerce Marketing
Platforms to Develop eCommerce Site
7 Steps to start an eCommerce Site
Introduction to Shopify
Setting up a Shopify Account
Adding products to Shopify & Create Categories
Setting up themes to the Shopify Account
Shopify Payment Gateway Integration
eCommerce Best Practices
Introduction to WooCommerce
Adding Products on WooCommerce & Create Categories
Setting up theme to the WooCommerce Account & Create Homepage
eCommerce Analytics
Marketing Automation using Zapier
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Google Analytics
Before starting to market something you need to understand the analytical aspects of online marketing course. By learning Google Analytics you will get to know how to analyse the market and set your next step efficiently. So you should opt or our digital marketing certificate.
Introduction to Google Analytics
Google Analytics Setup and Use
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Sales, Support, and Outreach Technique
Selling a product is a tough job but it is even tougher to give proper after-sales Service to the customers. In this online digital marketing course, you will get to learn how to sell a product and provide support to your customers afterward.
Website Types & Terminologies
The Art of Pitching
Product Positioning
Pricing Models
Negotiation techniques
Structuring Sales proposals
Customer Service Concepts
Managing Customer
Automate Routine Tasks
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Expert Digital Marketing
Digital Marketing Advance Concepts
Integrated Campaign Thinking and Planning<
Online Reputation Management
Monetizing the Inventory
Google Chrome Extensions
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Project Work
In the last module, we will have some project work related to all the above modules. You will be given a particular topic to complete a project on which will help us to understand whether you have understood all the aspects of online marketing course properly or not.
Are you planning to join Digital Marketing Certification Course?
Get certified as GoDaddy Certified Digital Marketing Professional with Manokit Technologies
Certification of Completion
from GoDaddy Academy
On successful completion, you will receive certificate of completion in "Certificate in Digital Marketing" from GoDaddy Academy.
Digital Media Planning
Learn how to develop and execute a successful Digital Media Plan and knowledge imparted through hands-on exercises and simulations to develop practical skills.
Social Media & Digital
Marketing Analytics
Learn how to create powerful digital marketing and social media campaigns and measure their effectiveness and impact through analytics.