Admin | Blogs | Jan 04, 2021 | 2113 Views

12 Essential Marketing Tools for Digital Marketers

Digital marketing is currently a must-have service for all the business owners out there. Most of the time they prefer a professional digital marketer to promote their business online. These digital marketers use some effective marketing tools to do that efficiently. Because marketing tools are necessary to design the correct type of campaign according to the business type. Here we have discussed top 12 marketing tools which are used by all the digital marketers out there currently.

Email Marketing Tools:

Email marketing is a particular type of online marketing procedure in which effective emails are sent to the subscribers to let them know about unique offers given by a certain company. If you want to gain success in email marketing then you have to use a high-quality tool to design the emails.

1. MailChimp: This tool is one of the most famous email marketing tools among digital marketers. It has both a free and paid version according to the need of the marketer. By using this tool you can do a detailed analysis, A/B testing and also it is capable to design automatic emails for the ease of your work.

2. Benchmark Email: This email marketing tool is used to generate automatic layouts for a better email experience for the customers. It can use previous data to improve its performance and also follow a particular type of sales funnel for a successful promotion.

3. Emma: This is an email marketing tool by which you can test your campaigns in a better way by which you will be able to do segmentation of your target customers. It can generate multiple designs and also it has dynamic content blocks according to your segmented customers.

Social Media Tools:

Social media marketing is one of the most useful online marketing technique for all digital marketers. There are some tools which are used to make the social media campaigns even better.

4. Nanigans: This tool is mostly used for Facebook marketing. But sometimes some digital marketers use this for Instagram and Twitter as well. Remarketing strategy making is quite easy by this tool and that is why it is gaining popularity day by day.

5. Buffer: It is a well-known social media tool by which you can set up your post beforehand and schedule them to get published automatically. You can also plan your collaboration in a better way and develop your content according to that.

6. Sendible: This tool is generally used for publishing different social media posts and analyse according to the views of it. The best part of this tool is you can sync it with most of the software out there to analyse your growth in the different social media platforms.

Content Development Tools:

We all know the fact that content is the king. That is why you should know how to develop useful and effective content for your customers so that they can generate a good profit out of their business. Currently, there are so many content development tools available for digital marketers for their ease of work.

7. Landscape: This is a very popular content development tool by which you can resize different social media posts. Sometimes we don't know the exact size of a particular social media platform post and this tool can help you with that.

8. Feedly: Some so many digital marketers use this tool to organise their contents from different types of sources. It helps to find useful references which can support your content in a better way.

9. Ion Interactive: By using this tool you can generate interactive content templates and analyse the public interaction after posting them in different social media platforms. That is why it has become quite popular gradually.

Analytics Tools:

If you are a digital marketer then you must use some Analytics tool which will help you to analyse your content properly. Because it will eventually help you to understand whether your content is working out or not.

10. Woopra:This is a lesser-known Analytics tool for E-Commerce websites mostly. Most of the customers leave the e-commerce website after abandoning their cart. This tool helps the digital marketer to understand why the cart abandonment happens and also it can analyse the experience of the customers on that particular website.

11. Google Analytics:If we talk about analytics tools then we must talk about Google Analytics. Because it is the most popular tool to analyse different strategies by keyword Research and collecting user details.

12. Google Data Studio:This is another useful tool by Google which can analyse the insights of the digital marketing world according to the actionable data posted in different social media platforms.

Conclusion

These are the 12 essential marketing tools specially designed for digital marketers so that they can do their work in the most efficient way possible. If you are a digital marketer yourself then you can take help of these tools to make your business better.